Riding Inside A Dust Devil At Burning Man

Burning Man Project Director Chip Conley’s Fest300 has released another Burning Man promo video. This one is 3:05 long, the 0:05 is for Fest300 advertising. So is this now the Commodification Threshold? Anyone can shoot promo videos at Burning Man, as long as they just show their logos at the start and end for a few seconds? Just wondering, because I can think of all sorts of brands that could do epic Burning Man videos, ending in 3 seconds of their logo.

Commenter Reb has pointed out that once again, Fest300 is ignoring safety guidelines:

Although some may say a Dust Devil differs from a White Out, the official Survival Guide advises the following regarding White Outs: “Be on alert for moving vehicles. ❧ If you are driving a vehicle, STOP and wait for the air to clear. You will not be able to see where you are going and could hurt yourself or others.” The video shows just how poor the visibility is inside a Dust Devil- riding a bike inside one looks like a good way to get impaled, smash into people, artwork, a bus, guy wires, etc. Now there’s another reason not to ride into one- it can be full of idiots